Brazilian brands participate in fair circuit in the United States

The main international destination for Brazilian footwear, the United States will receive, in the coming months, national brands at the Playtime (New York), Magic and Project Las Vegas (Las Vegas), Atlanta Shoe Market (Atlanta) and Magic NY (New York) fairs. The participations are supported by Brazilian Footwear, a program to support Brazilian footwear exports maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (ApexBrasil).

The first stop will be at Playtime in New York. Focused on the children's market, the exhibition takes place between July 31st and August 2nd. The exhibition is considered strategic for positioning in the competitive North American market, especially in the children's segment. Participe in the fair, with the support of Brazilian Footwear, the brands Mini Melissa, Dalai Kids and Planet Sea.

The second stop will be at Magic and Project Las Vegas in Las Vegas. They are parallel shows that take place between the 8th and 10th of August. The first launches more commercial products, while the second is focused on more conceptual and high value-added niches. Participating, with support from Brazilian Footwear, are the brands Activitta, Beira Rio Conforto, BR Sports, Carrano, Melissa, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Pegada, Petite Jolie, Savelli, Schutz, Suzana Santos and Vizzano.

Then, between August 13th and 15th, the Brazilian brands land at the Atlanta Shoe Market in Atlanta. This show, which works with distributors and representatives of the North American market, focuses on business and receives great visitation from buyers in the southeastern United States. Participate in the event, with the support of Brazilian Footwear, are the brands Bottero, Ferrucci, Kidy, Melissa, Mini Melissa, Pegada, Petite Jolie, Piccadilly and Schutz.

Closing the North American exhibition circuit, Magic NY receives Brazilian brands between September 18th and 20th. The event has great visitation, especially from buyers from the East Coast of the United States and significant relevance for brand positioning in the local market. Participate in the fair, with the support of Brazilian Footwear, the brands Activitta, Beira Rio Conforto, BR Sports, Carrano, Ferrucci, Modare Ultraconforto, Moleca, Molekinha, Molekinho and Vizzano.

Accounting for almost a third of the value generated by Brazilian exports, the United States is the main destination for national footwear. Between January and June, Brazilian factories shipped 11.94 million pairs over there, for which US$ 181.8 million were paid, higher results both in volume (+88.3%) and in values (+106.7%) when compared to the same period last year.

According to Abicalçados' Trade Promotion analyst, Paola Pontin, although it is historically the main market for Brazilian footwear abroad, there is still a lot of room for growth, since yellow-green products account for a share of about 1% of the total imported by the United States. "With the trade war installed between the United States and China, an issue is added to the high costs of freight from Asia, the North American market has increasingly turned its eyes to Brazil. It is an important moment in growth, which is why the participation of brands in local fairs is so relevant”, concludes Paola.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: |

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: