Brazilian Footwear holds preparatory seminar for meetings with buyers from the Middle East

On August 16, the Brazilian Footwear, a program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), held a preparatory seminar for the brands that will participate in the digital business networking meetings with buyers from the Middle East between August 23 and September 3. The goal was to boost the participation of 33 Brazilian brands with information on the markets of the United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Kuwait, and Oman, countries that the initiative will target.

The seminar, which was conducted by Altios, the company the Brazilian Footwear hired to provide consulting services on the Middle Eastern markets, highlighted the potential of the United Arab Emirates (UAE), the main market of the bloc. On the occasion, Altio's regional project manager, Fouzia Mohamed, pointed out that in addition to re-exporting to countries in the Middle East and part of Europe and Asia, the purchasing power of the population of the UAE is high. The GDP per capita surpasses USD 43 thousand. "In addition, it charges import taxes of 5%, except for alcoholic drinks and cigarettes", the manager said.

Business networking meetings
The digital business networking meetings with buyers from the Middle East are part of the Brazilian Footwear's strategy to encourage exports also through digital means, a trend that gained momentum with the new coronavirus pandemic and the restrictions imposed on in person events. Abicalçados' Trade Promotion analyst, Paola Pontin, says that the model is carried out through matchmaking, which is the comparison between the participants' supply and the buyers' demand.

The brands PG4, Galleria, Ramarim, Comfortflex, Bibi, CCR Shoes, Kidy, Mar & Cor, Gats, ADG Export, Beira Rio Conforto, Moleca, Molekinha, Molekinho, Vizzano, Activitta, BR Sport, Modare Ultra Conforto, Diversão, Urban Boards, Capelli Rossi, Sapatoterapia, Usaflex, Prime Export, Staz, Malu Super Comfort, Pampili, Tabita, Divalesi, Marina Mello, DOK, Ortopé, Dijean, and BSB participate in the business networking meetings with buyers from the Middle East.


About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and brand image promotion actions aimed at the international market. Get to know: /

About Apex-Brazil:
The Brazilian Agency for the Promotion of Exports and Investments (Apex-Brazil) acts to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To achieve these objectives, Apex-Brasil carries out diversified commercial promotion actions aimed at promoting exports and to value Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. Meet: