Brazilian footwear is featured at Expo Dubai

The fifth largest footwear manufacturing industry on the planet, the largest outside Asia, and its increasingly sustainable production processes, were featured at Expo 2020 Dubai in the United Arab Emirates. Between the 1st and 6th of November, in the Brazilian Pavilion of the traditional World exhibition, there was an exclusive space for green-yellow footwear, which was organized by Brazilian Footwear, a support program for footwear exports maintained by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (Apex-Brazil).


Abicalçados' commercial promotion analyst, Paola Pontin, who followed the action, assesses that Brazilian footwear has attracted the attention of a considerable number of Arab importers and consumers. In the six days of the exhibition, more than 20 thousand people visited the pavilion where Brazilian footwear was featured. “It was the perfect time to present our repositioning, not only as a major worldwide footwear player, but also for the sustainable processes that have been developed, and they put the sector at the forefront of the world with the unique, international certification of a sustainable supply chain for the shoes, the Sustainable Origin,” she said, pointing out that on day 2, was held an exclusive event for buyers in Dubai, and countries of the Persian Gulf, where they were presented with ten case studies of sustainability in Brazil's footwear industry. The participating companies were Beira Rio, Grendene, Usaflex, Bibi, Ramarim, Pegada, Klin, Piccadilly, Kidy and Urban Flowers. "On this day, we received more than 40 buyers, most of them from Dubai, Kuwait, Oman, Bahrain and Saudi Arabia.


Grendene's trader Diego Barbieri points out that the exhibition has caught the attention of local buyers quite a bit. "The participation was very good, it generated new opportunities, with unprecedented leads that we will work on in the coming days”, he evaluates. Trader for the Middle East from Beira Rio, Fábio Oliveira goes further. According to him, in addition to receiving customers and opening some potential local buyers, the exhibition of the product to the final consumer drew attention. "Even after our event, on Day 2, I was at the event and witnessed many consumers looking and analyzing the shoes on display. Being at Expo Dubai has brought image gains for the company." For Usaflex' export manager Jefferson Berz, more than visibility, the event brought business results. "In addition to the opportunity to present the brand and its sustainability differentials, we left the Expo satisfied with contacts generated with major players from the Middle East”, he evaluates, pointing out that, at least, two contacts must generate business as a result of participation.


Sustainable Origin

Also present at the event, Abicalçados' project manager, Cristian Schlindwein, presented Sustainable Origin, the only international certification in the footwear sector. According to him, the certification meets a demand of the Brazilian and World Consumer. "More and more consumers are paying attention not only to the origin, but to the profile of the brands and companies they buy, and this has been directly impacting the selection criteria of international buyers,” he said.


Based on sustainability international best practices, Sustainable Origin follows indicators of five dimensions: economic, environmental, social, cultural and sustainability management and has been gaining visibility not only in Brazil, but in the international market. With audits accredited by SGS, Bureau Veritas, ABNT and Senai, the certification has four evolution levels: Bronze (for companies that meet the minimum of 20% to 30% of the proposed indicators), Silver (40%), Gold (60%) and Diamond (80%). The Sustainable Origin already has names such as Vulcabras, Piccadilly, Bibi, Beira Rio, Boxprint and Caimi & Liaison certified, and more than 50 others in the process of implementation, as is the case of Schutz, Usaflex, Ramarim, Via Marte, Redeplast, Calçados Ala, Bebecê.


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About Brazilian Footwear:

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, commercial promotion and image actions aimed at the international market. See more: |


About Apex-Brazil:

The Brazilian agency for the promotion of exports and investments (Apex-Brazil) acts to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve these objectives, Apex-Brasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. See more: