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Digital networking meetings with buyers from Latin America will likely generate USD 1.2 million

The digital business networking meetings held by 20 Brazilian footwear brands with buyers from Latin America between August 24 and September 25 will likely generate USD 1.2 million between orders that were placed and deals that began to be negotiated during the event. The participation was supported by the Brazilian Footwear, footwear exports promotion program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Abicalçados' Trade Promotion analyst, Paola Pontin, also participated in the meetings. She highlights that the business model pleased the participating companies, which totaled USD 220 thousand in immediate deals. The companies also declared they expect to receive further USD 960 thousand in negotiations due to the contacts they established.  According to Pontin, over 380 contacts were made, most of them unprecedented, with important buyers from the markets of Colombia, Peru, and Chile. "This type of digital negotiation has been accelerating, a trend that was reinforced by the needs that were felt during the new coronavirus pandemic. With each event, we feel that the companies are better prepared and that their efforts are rewarded with more expressive results," she assesses. 

The brands Marina Mello, Ferrucci, Tresilas, Suzana Santos, Renata Mello, Azillê, Kildare, Medical Line, Parô do Brasil, Parô Cool, 365 Days, Vicenza, Zagga, Marluvas, Klin, Luiza Barcelos, Pé com Pé, GB Footwear, RDi, and Top Boot participated in the meetings, scheduled via matchmaking –meetings that are previously scheduled according to the interest of buyers.