Footwear brands participate in the largest digital fashion platform in the world

After generating over USD 500 thousand in deals, the footwear exports promotion program Brazilian Footwear, developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), is promoting the second edition of powered by Joor. In this edition, Brazilian brands benefit from all the solutions that the platform provides to facilitate the purchasing process for international buyers through entirely digital tools throughout the second half of 2021. They may also participate in an exclusive event named The best of Brazil hosted by Brazilian Footwear, which takes place between September 27 and November 27. Aiming to present the strength of the Brazilian fashion industry to international buyers, in an unprecedented format, the event counts on the participation of clothing and accessory brands, comprising a complete mix of Brazilian fashion. 

Abicalçados' Trade Promotion analyst, Ruisa Scheffel, highlights that Joor is considered the largest B2B (business-to-business) digital fashion platform in the world. Technologically advanced, it facilitates the purchasing process for customers and allows both parties to agilely conclude negotiations on the website. "The new coronavirus pandemic accelerated changes in business models. Even with the advancement of vaccination programs, the expected control of the disease, and the resumption of in-person events, the digitization of business is a trend that will still be part of the routine of companies and consumers," she says, highlighting the great demand for this type of action within the Brazilian Footwear program. Scheffel also says that, as in the last edition of the event, the Brazilian Footwear will make an effort to promote the initiative internationally through a Public Relations firm hired in the United States. 

Renewed participation
With the renewed partnership, the brand Paula Torres highlights the effectiveness of the platform Joor. Exporting for about two years, the company sees the action as a means of promotion among the world's major footwear players, in addition to an opportunity to close deals. Paula Torres' director, Viviane Fabrício, explains that the company started negotiations that evolved with buyers from the United States, the Middle East, Asia, and Europe during the most recent edition of the project on the platform. 

Debuting on the Joor platform, Vozsi included the initiative in its plan for digital transformation, international B2B expansion, and greater brand visibility. “We believe that the metrics, benchmarks, and trends available on the platform will help us develop more accurate strategies. We hold great expectations about the development of long-term relationships with new customers, who look for sustainable, high-quality products, unique design, and a well-established purpose,” says the company's CEO, Mai Markham.

The brands Pegada, Paula Torres, Anatomic Shoes, Opananken, Usaflex, Bibi, Via Uno, and Vozsi participate in the edition, with the support of the Brazilian Footwear. The brands Melissa, Adriana Degreas, and Água de Coco join them.

About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through actions aimed at development, trade promotion, and image, focusing on the international market. Learn more: |

About Apex-Brasil:
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.  Learn more: