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Networking meetings with Latin American buyers generate USD 1.2 million

Aiming to increase footwear exports in times of pandemic and restricted inperson encounters, the Brazilian Footwear Industries Association (Abicalçados) promoted the Latin American Digital Business Networking Meetings. The action was carried out through the Brazilian Footwear, a program to support footwear shipments developed in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Held between November 23 and December 4, 2020, with 17 Brazilian brands, the event will likely generate more than USD 1.2 million, combining deals closed during the meetings and those that were negotiated for the semester.

An analyst at Abicalçados; Trade Promotion unit, Paola Pontin says that the revenue comes from the sale of more than 93 thousand pairs of shoes. "In the first edition of the meetings with buyers from Latin America, the results had already been very promising, which happened again in the second edition; she assesses. According to her, it is a never-ending business model, both in the domestic and in the international market. “The new coronavirus pandemic ended up accelerating the digitization of the market and companies have been noticing this,” she adds. According to a report prepared by Abicalçados, there were more than 170 meetings with buyers from Colombia, Ecuador, and Peru, countries that altogether imported 12.3 million pairs of Brazilian shoes between January and November 2020, representing 14.5% of the total exported by the national footwear industry during the period. “These countries are very important for Brazilian shoes; they are all among our ten main destinations abroad,” Pontin concludes.

The brands Perlatto, Macboot, Tnin, Petite Jolie, Floré, Andine, Andacco,Batatinha, Dakota, Kolosh, Mississipi, Campesí, Alliance Shoes, Vero Moc,Invoice, Piccadilly, and Plugt participated in the meetings.

 

About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through development, trade promotion, and image actions focusing on the international market.
Learn more: www.brazilianfootwear.com.br |  www.abicalcados.com.br/brazilianfootwear

About Apex-Brasil:
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand.  
Learn more: www.apexbrasil.com.br.