North American footwear fair generates 620,000 USD01/10/2021
The resumption of physical events in the North American market has been bringing good results for Brazilian footwear. Between September 19 and 21, MAGIC NY, in New York, is expected to generate more than 620,000 USD both in deals made and lined up at the show. The participation of three Brazilian brands was made possible by Brazilian Footwear, a support program for footwear exports maintained by the Brazilian Association of Footwear Industries (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (Apex-Brazil).
Abicalçados commercial promotion analyst, Ruisa Scheffel, celebrates the consolidation of the resumption of physical events in one of the largest markets in the world, which consumed 1.7 billion pairs of shoes last year. The USA is one of Brazil's largest international markets and it's growing in 2021. After suffering a lot during the pandemic of the new coronavirus, the United States has returned with great appetite to the market. Between January and August this year, Americans imported 9 million pairs from Brazil, which generated 133 million USD, significant increases of 55% in volume and 40% in revenue compared to the same period last year. "In addition to the matter of the recognition of Brazilian footwear, in quality attributes, the price of our product is also more competitive due to the current exchange rate”, he assesses.
According to Abicalçados' report, in MAGIC NY almost 200 contacts with buyers of North American networks were made. "Brands reported higher-than-expected business. The North American market is resuming strongly and giving great hope to the Brazilian industry", he celebrates. Patrícia Pimentel, Ferrucci's representative in the United States, points out that relevant contacts were created during the event, with emphasis on the opening of negotiations with three major North American store chains. “The Fair was not great as far as its structure goes, which ended up being positive for the visibility of Brazilian brands. In addition, the attendance, although not so expressive, was particularly focused on business making. Those who came, did not come to walk around, they came to buy”, evaluates.
Carrano's representative in the United States, Nilsara Piereck, assesses that there is a growth in the North American market for footwear, which has been reflected in local fairs.
“We have noticed an increasing demand for products that combine fashion and quality, with which Brazilians stand out,” he says.
In addition to Ferrucci and Carrano, the Schutz brand also took part in the event, all of them with the support of Brazilian Footwear
About the Brazilian Footwear:
The Brazilian Footwear is an exports promotion program developed by Abicalçados in partnership with Apex-Brasil. The program aims to increase exports of Brazilian footwear brands through actions aimed at development, trade promotion, and image, focusing on the international market. Learn more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investment into strategic sectors of the Brazilian economy. To reach these goals, Apex-Brasil carries out diverse trade promotion actions that aim to promote exports and to value Brazilian products and services abroad, such as prospective and trade missions, business networking meetings, support for the participation of Brazilian companies in important international fairs, and visits from foreign buyers and opinion formers to get to know the Brazilian manufacturing structure, among other business platforms that also aim to strengthen the Brazil brand. Learn more: www.apexbrasil.com.br.