Shoemakers return from Colombia with over US$ 1.7 million in business

After more than two years, the Brazilian footwear industry has returned to Colombia presentially to present the Spring/Summer collections to buyers in this market. With the support of the Brazilian Footwear program, promoted by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (ApexBrasil), 16 brands participated in the Colombia Trade Mission, which took place in the cities of Bogotá and Medellín, between July 11th and 15th. In total, more than US$ 1.7 million was generated in deals, between completed and started during the event.

The participating companies made 98 contacts. Of these, 79 were new. The Commercial Promotion analyst and responsible for the Colombian market at Abicalçados, Carla Giordani, points out that the action exceeded expectations. “We welcomed qualified buyers willing to do business with the Brazilian industry. We heard a lot, both in Bogotá and Medellín, that the collections were amazing. And, in fact, we had this return in numbers. If we add the values traded on the spot and the expectation for the next six months, the July 2022 edition was one of the best editions held on the market so far”, points out Carla.

For the first time in person in Colombia, Opananken Antistress returned to Franca / SP with two closed orders with delivery scheduled for October and another three sample orders. The export manager of the shoemaker, Leandro Moscardini, praises the quality of the importers who have visited the companies. "All the buyers were very qualified and went through everyone. We even talked to buyers who were not initially scheduled. The format of the action, very dynamic, also favors this possibility of extra customers, which always surprises.”

Also aiming to open a new market in Latin America, Parô, from São João Batista/SC, participated for the first time in the action. The company's export director, Schirley Booz, points out that the mission was very important for the company to understand the market and make good contacts. “We are already going to leave some samples in Colombia and move forward with the negotiations that have begun. We have identified that the company's three brands have an entry into the Colombian market, which is positive”, stresses Schirley.

Strategic activations
In addition to the showroom, the mission held image promotion activations, such as Photocall - a relationship event with the local press - and a seminar on the Colombian market. “These actions are strategic and important because they represent an opportunity to show in a practical way how Brazilian footwear unites with local fashion”, comments Carla.

Ferracini 24h, from Franca / SP, which has already participated in other editions of the trade mission, was in the action with the aim of resuming work with the Colombian market. The Foreign Trade Manager of the shoemaker, Thânia Fileto, says that the presence of the brand was very important because they were already talking to some customers. “And in the mission it was time for us to talk in person and complete sales. We had meetings with important and strategic players for Ferracini”, says Thânia, commenting that the company had five sample orders and a closed order for delivery at the end of the year.

Participated in the trade mission with the support of Brazilian Footwear, the brands 365 Days, Activitta, Bebecê, Beira Rio, BR Sport, Ferracini 24h, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Parô Brasil, Paro Cool, Opananken Antistress, Uza Shoes, Vizzano and  Zatz.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: |

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: