News

The Sustainability of Brazilian footwear on display at Expo 2020 Dubai


Brazilian footwear will have a special space in the Brazilian Pavilion of Expo Dubai 2020, in the United Arab Emirates, between November 2 and 6. Located in the Sustainability District, the Brazilian pavillion will be one of more than 190 countries that will be represented at the exhibition and will host exhibitions, activations of Brazilian brands and experience hubs to strengthen the country´s image.

The participation of Brazilian footwear is organized by Brazilian Footwear, a support program for footwear exports maintained by the Brazilian Association of Footwear industries (Abicalçados) in partnership with the Brazilian Agency for Export and Investment Promotion (Apex-Brazil).
The commercial promotion analyst of Abicalçados, Paola Pontin, highlights that Brazilian Footwear will present its repositioning as an important player in the global footwear sector and will also present its profile of a sustainable footwear chain, sharing success stories of Brazilian footwear companies that have been incorporating sustainability as a strategy in their business.

In addition, the novelty of the sector will be reinforced with the only sustainability certification of the footwear chain, the Sustainable Origin. “We will have a prominent space with an exhibition on sustainability in the footwear sector for visitors from all over the world. And we will also hold a special reception for buyers invited by the footwear companies themselves who will be part of the participating group. The potential for dissemination of the image of Brazilian footwear is very relevant”, adds Paola.

Exhibitions of the companies Beira Rio, Grendene, Usaflex, Bibi, Ramarim, Pegada, Klin, Piccadilly, Kidy and Urban Flowers are confirmed.

Sustainable Origin
With a pilot project launched in 2013 and a reformulated version starting in 2019, Sustainable Origin is the only certification in the world aimed at companies producing footwear and footwear industry inputs. Based on the best international practices of sustainability, it follows indicators of five dimensions: economic, environmental, social, cultural and sustainability management and has been gaining visibility not only in Brazil, but in the international market.

Abicalçados project manager, Cristian Schlindwein, says that many international buyers have already got in touch with Abicalçados in search of companies certified in sustainability. "More and more consumers, especially from Europe and the United States, are paying attention not only to the origin, but to the profile of the brands and companies they buy from, and this has been directly impacting the selection criteria of international
buyers,” he says.

Sustainable Origin already includes popular brands like Vulcabras, Piccadilly, Bibi, Beira Rio, Boxprint and Caimi & Liaison as certified members, and others in the process of implementation, like Schutz, Usaflex, Ramarim, via Marte, Redeplast, Ala Calçados and Bebecê. With audits accredited by SGS, Bureau Veritas, ABNT and Senai, the certification has four evolution levels: Bronze (for companies that meet the minimum of 20% to 30% of the proposed indicators), Silver (40%), Gold (60%) and Diamond (80%).

Dubai Expo
Expo Dubai is the next edition of the Universal Exhibition, a traveling event that takes place every five years, in which the biggest attraction are the pavilions of the participating countries. The event will take place between October 1st, 2021 and March 31st, 2022 in Dubai, United Arab Emirates.

The expectation is to attract millions of visitors from all over the world in order to explore innovations, ideas, scientific and technological advances. It will bring together many sectors, such as: private companies, NGOs and government institutions, all focused on discussing business, technology, urbanism, sustainability, science, culture, gastronomy and economics.

Learn more about Brazilian participation in www.brasilexpodubai2020.com.


About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market. Learn more: www.brazilianfootwear.com.br| www.abicalcados.com.br/brazilianfootwear.

About Apex-Brazil:
The Brazilian Agency for the Promotion of Exports and Investments (Apex-Brazil) acts to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To achieve these objectives, Apex-Brasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion formers to get to know the Brazilian production structure, as well as other business platforms that also aim to strengthen the Brazilian brand. Meet: www.apexbrasil.com.br