With USD 500 thousand generated, the Brazilian Footwear renews its partnership with Joor

The participation of 17 Brazilian brands in the digital platform Joor through a project carried out within the Brazilian Footwear generated around USD 500 thousand in direct sales.  The success made the footwear exports promotion program set up enrollments for a second edition. The program is developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).  

Named “ powered by Joor,” the project follows the digitization trend observed in the market. Abicalçados' Trade Promotion Analyst, Ruísa Scheffel, points out that Joor, the fastest-growing B2B fashion platform in the world, enables direct sales to major international players, through the most innovative sales management tools in the market. "The platform allows companies to digitize their entire sales process with the customers, increasing business possibilities in an entirely digital way," she assesses, also emphasizing that companies that join the second edition of the project will have the opportunity to participate in an exclusive digital event during Joor Passport, which will be held between August and September.  

The brand Paula Torres, which has been exporting for two years, sees the platform as a way to conduct deals and promote the brand. The company's director, Viviane Fabrício, highlights that the platform gave rise to negotiations that evolved with buyers from the United States, the Middle East, Asia, and Europe. "In addition to drumming up business, the platform helps to promote the company, which is relatively young in terms of exports,” she assesses. According to Fabrício, the brand is proactive in the platform, constantly updating and registering new contacts.  Paula Torres is one of the brands that renewed its participation in the second edition of the project. 

Pegada's International Business Manager, Alex Fernando Klein Engelmann, says that the brand attracted new customers, especially from markets in the United States, Canadá, Australia, Italy, and Spain.  “Digital events, such as the platform, provide opportunities for us to work more agilely in the international market, and with lower costs," he assesses, noting that Pegada will participate in the second edition of the project.  

Event on Tuesday to describe the action
Next Tuesday, August 3, Scheffel will participate in the panel “Joor & Brazil: adopting digital for success in today's global market,” together with the editor-in-chief of Vogue Brasil, Paula Merlo, and the head of Retail Solutions at Skep360, Marcela Arruda. On this occasion, the importance of market digitization and how digital sales have helped companies to penetrate the international market will be discussed. "We will also talk about the most assertive ways of selecting digital platforms, aiming at optimizing efforts and generating business," says the analyst. Registrations are free and can be made through the link .

The brands Pegada, Petite Jolie, Schutz, Piccadilly, Byara, Paula Torres, Ammabile, Smidt Shoes, Cecconello, Vizzano, Stephanie Classic, Anatomic Shoes, Luiza Barcelos, Sarah Chofakian, Carrano, Democrata, and Melissa participated in the first edition of the project.  
Up to 85% of the action Brazilian powered by Joor may be subsidized by the Brazilian Footwear. The action lasts six months -- until December 2021.  Further information and enrollment through the email   


About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and brand image promotion actions aimed at the international market. Get to know: /

About Apex-Brazil:
The Brazilian Agency for the Promotion of Exports and Investments (Apex-Brazil) acts to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To achieve these objectives, Apex-Brasil carries out diversified commercial promotion actions aimed at promoting exports and to value Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. Meet: