The most traditional footwear fair in the world, which goes to its 100th edition between January 13 and 16, will receive 60 Brazilian brands. The yellow-green participation in Expo Riva Schuh, which takes place in Riva del Garda/Italy, is supported by Brazilian Footwear, a program to promote the export of footwear maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Agency for the Promotion of Exports and investments (ApexBrasil).

The Relationship Coordinator of Abicalçados, Aline Maldaner, points out that the Brazilian delegation, as traditionally occurs, will be one of the largest at the event. "Expo Riva Schuh is one of the world's leading shoe fairs. Highly internationalized, with exhibitors from 41 countries and visitors from more than 100 countries, the show is characterized by the high volume marketed on site. We have very positive expectations for this start of international participations in 2024”, comments Aline, stressing that exports should play a fundamental role for the productive increase throughout 2024, estimated at more than 2%. Aline also points out that the communication efforts of the promoter have been more intense on the occasion of the celebrations of 100 editions. “The expectation is of a historic edition in terms of visitation”, adds the coordinator, highlighting that, on the second day of the event (14), a fraternization is planned between exhibitors, representative associations, the press and buyers.

Strengthening partnership
Abicalçados is the official partner of Expo Riva Schuh in Brazil. At the most recent edition of the Brazilian Footwear Show - BFSHOW, in November, leaders of Abicalçados and Expo Riva Schuh met. On the occasion, the Abicalçados delegation, formed by the executive president, Haroldo Ferreira, by the project manager, Letícia Sperb Masselli, by the relationship coordinator, Aline Maldaner, and by the commercial promotion analyst Paola Pontin, highlighted the long-standing relationship with Expo Riva Schuh. The president of the Italian fair, Roberto Pellegrini, stressed that the relationship with Abicalçados always provides important feedback, which is taken into account for the best and most effective participation in the event.

Participating in Expo Riva Schuh, with the support of Brazilian Footwear, are the brands ADG Export, Awana Group, GVD International, Carrano, Andacco, Vizzano, Beira Rio, Moleca, Modare Ultraconforto, Molekinha, Molekinho, Actvitta, BR Sport, Madeira Brasil, Werner, Pegada, Capelli Rossi, Jorge Bischoff, Loucos & Santos, Democrata, Piccadilly, Anatomic & Co, Anatomic Prime, Moema, Archetti, Cartago, Grendha, Copacabana, Azaleia, Zaxy, Kidy, Suzana Santos, Renata Mello, Azillê, Ramarim, Comfortflex, Levecomfort, Leveterapia, Cecconello, Alex Senne, Boaonda, Bibi, Itapuã, New Face, Sollu, Ala, Zatz, Polo Go, Klin, Eléia, Killana, Stéphanie Classic, Andine, Valentina, Tabita, Divalesi, Opananken, Antitensor, WorldColors Brasil, Hello Kitty and West Coast.



About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, more than 305 companies are served by the program, which last year generated US$ 116.5 million for Brazilian companies supported by Brazilian Footwear. Participation is free and interested parties should contact Abicalçados.   Learn more: www.abicalcados.com.br/brazilian-footwear.

About ApexBrasil:
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. See More: https://apexbrasil.com.br.