Considered one of the largest shoe fairs in the world, Micam Milano, which takes place in Milan between September 15 and 17, will have 78 Brazilian brands. The promotion of Brazilian participation is by Brazilian Footwear, a program to promote footwear exports maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil). 

The Business Coordinator of Abicalçados, Paola Pontin, who will accompany the action alongside the executive president of the entity, Haroldo Ferreira, points out that the Brazilian group, historically, is top 3 among the largest foreign delegations at the fair. "The green-yellow footwear industry sees, at Micam Milano, not only a great business show, but also an opportunity for brand positioning and prospecting in the international market, mainly in Europe and the Middle East”, she evaluates. With more than a thousand exhibiting brands, Micam Milano receives more than 40 thousand international buyers from about 100 countries in each edition. 

The 98th edition of Micam Milano marks the return of the fashion shows of exhibiting brands at the event, a highly successful action that took a hiatus due to the reorganization of the fair after the Covid-19 pandemic. With a fashion curatorship, the shows take place daily with some of Micam Milano's main exhibiting brands, including 11 Brazilian brands - Maithë, Satryani, Piccadilly, Modare Ultraconforto, Voices Culture, Arezzo, Guilhermina, Santa Lolla, Perlatto, Ramarim and Schutz.

Fashion and sustainability
Micam Milano is a major meeting point for the global footwear sector. Taking advantage of their stay in Milan, on September 18th, Ferreira and Paola participate in the Sustainable Fashion action, held by ApexBrasil to highlight sustainability in the green-yellow fashion industry. 

Participate in Micam Milano, with the support of Brazilian Footwear, the brands 365 SOFT, Actvitta, Adrun, Anatomic Prime, Anatomic Shoes, Andacco, Andine, Archetti, Arezzo, Beira Rio, BR Sport, ByCool, Camminare, Campesi, Capelli Rossi, Carrano, Cartago, Cecconello, Comfortflex, Cristófoli, Dakota , Degalls, Democrata, DiBorges, Divalesi, Ferracini, Ferricelli, Grendene, Grendha, Guilhermina, Ipanema, Jorge Bischoff, JotaPe, Killana, Kolosh, Kolway, Levecomfort, Leveterapia, LigthGel, Loucos & Santos, Luiza Barcelos, Luz da Lua, Madeira Brasil, Maithë, Melissa, Mississipi, Modare Ultraconforto, Moema, Moleca, Molekinha, Molekinho, Opananken Antitensor, Pegada, Perlatto, Petite Jolie, Piccadilly, Pink Cats, Ramarim, Rider, Santa Lolla, Santinelli, Satryani, Savelli, Schutz, Solis Brasil, Stéphanie Classic, Tabita, Usaflex, Valentina, Variettá, Verofatto, Vicenza, Villione, Vizzano, Voices Culture, West Coast, Wirth, Zaxy.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, more than 300 companies are served by the program, which last year generated US$ 147.5 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home