Abicalçados will take 76 brands to Italian fair Micam Milano

The Italian fair will take place between the 17th and 20th of September


The Brazilian Footwear Industries Association (Abicalçados), through Brazilian Footwear, a program to support exports in the sector maintained in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), will bring 76 Brazilian footwear brands to Micam Milano. Considered the main international fair for footwear, the Italian fair will take place between the 17th and 20th of September in Milan.

Abicalçados' Commercial Promotion analyst, Paola Pontin, points out that the number of green-yellow brands is a record in the post-pandemic period. "Micam Milano, one of the largest and most internationalized world fairs for the sector, has increasingly attracted the attention of Brazilian brands. In September last year, there were 60 brands, which generated more than US$ 32 million in business,” says Paola.

Registering more than 1.2 thousand exhibitors every year, half of them international, Micam Milano receives, in its four days, more than 45 thousand buyers from more than 130 countries around the world, most of them from Europe and the Middle East.

Participating in the 96th edition of Micam Milano, with the support of Brazilian Footwear, are the brands Actvitta, Adrun, Anatomic Prime, Anatomic Shoes, Andacco, Andine, Archetti, Awana, Beira Rio, Bibi, BR Sport, Campesi, Capelli Rossi, Carrano, Cecconello, Cocco New York, Comfortflex, Cristófoli, Dakota, Democrata, Eléia, Ferracini, Ferricelli, Guilhermina, Ipadma, Itapuã, Jorge Bischoff, JotaPe, Kenner, Killana, Kolosh, Kolway, Lamara London, Levecomfort, Leveterapia, Levine, Lia Line, LigthGel, Loucos & Santos, Luiza Barcelos, Luz da Lua, Madeira Brasil, Mississipi, Modare Ultraconforto, Moema, Moleca, Molekinha, Molekinho, New Face, Offline, Opananken Antitensor, Pegada, Perlatto, Petite Jolie, Piccadilly, Pink Cats, Ramarim, Ramony, Redley, Satryani, Savelli, Smidt, Stéphanie Classic, Sua Cia, Suzana Santos, Tabita, Usaflex, Valentina, Variettá, Verofatto, Villione, Vizzano, Voices Culture, Werner, West Coast and Wirth.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.