The first edition of the Brazilian Footwear Show - BFSHOW, which takes place from November 21st to 23rd at the FIERGS Event Center in Porto Alegre, Brazil, announces a partnership with INSPIRAMAIS for fashion curation. Through this partn...
The first edition of the Brazilian Footwear Show - BFSHOW, which takes place from November 21st to 23rd at the FIERGS Event Center in Porto Alegre, Brazil, announces a partnership with INSPIRAMAIS for fashion curation. Through this partnership, the trade show organized by the Brazilian Association of Footwear Industries (Abicalçados) in conjunction with NürnbergMesse Brasil will publish fashion content via email marketing and its social media channels starting in September.
Letícia Sperb Masselli, Project Manager at Abicalçados, explains that the goal of the partnership is to provide light and easy-to-consume content for the retailers attending the event. "The content should contribute to greater accuracy and confidence during the purchasing process, as it will present fashion and consumer trends for Winter 2024 collection, which will be launched at BFSHOW in November 2023," she comments.
Rico Azeredo, Head of Business Development at NürnbergMesse Brasil, believes that the content, curated by Walter Rodrigues, the coordinator of the Design and Research Center of the Brazilian Association of Leather, Footwear, and Artifact Components Companies (Assintecal), will enhance the visitors' experience. "We are envisioning a distinctive trade show, aligned with the best practices of international events, focused on participant experience, product segmentation, and high-quality, relevant content for the industry as a whole," emphasizes Mr. Azeredo. He adds that more than 10,000 people are expected to visit the FIERGS Event Center over the three-day event.
Designer Walter Rodrigues, who will curate the content, explains that the foundation of the work will be the Homo Faber research, which was presented in materials during the most recent edition of INSPIRAMAIS event in July. "The Homo Faber theme aims to showcase this creative individual, bridging the gap between manual work and artificial intelligence," Rodrigues said. The research highlights pragmatism and manual skill as guiding principles, emphasizing that originality is crucial to capture the consumer's attention. The research also highlights the stimulation brought about by materials and products, as well as the geometry present in checks, model angles, shoe shapes, weaves, and 3D prints. Themes like seduction, hypertextures, and western influences are also explored, alongside sustainability in the production process, reflected in products with floral patterns and earthy tones.
BFSHOW has the official partnership of the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the support of the Brazilian Micro and Small Business Support Service (Sebrae), Assintecal, and footwear industry syndicates from various regions.
Abicalçados is the organization that represents the Brazilian footwear industry, the fifth-largest footwear producer in the world and the largest in the Western Hemisphere. Founded in 1983 and based in Novo Hamburgo, Brazil, Abicalçados has a diverse membership that includes companies of all sizes, accounting for over 65% of the total footwear produced in the country. The organization represents an industry that directly employs over 300,000 people. Its mission is to represent, defend, develop, and promote the Brazilian footwear industry with respect, excellence, and results.
About the Operator
NürnbergMesse Brasil is a subsidiary of the NürnbergMesse Group, one of the top 15 international event organizers in the world. The group's portfolio includes over 120 international fairs and congresses (14 of them in Brazil) and more than 40 exhibition halls. Annually, about 30,000 exhibitors and over 1.5 million visitors participate in events organized by NürnbergMesse, which has subsidiaries in China, the United States, Brazil, Greece, Italy, and India. The group also has a network of around 50 representatives operating in more than 116 countries.