The 5th edition of BFSHOW, The biggest footwear tradeshow in Latin America, already has 26% more international buyers registered compared to the same period in 2024 (August-to-August). Organized by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil, the event will take place from November 10 to 12 at the Distrito Anhembi in São Paulo/SP.

According to a report prepared by NürnbergMesse Brasil, importers from Germany, Argentina, Aruba, Botswana, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, Gibraltar, Guatemala, Israel, Nigeria, Paraguay, Peru, Portugal, Tunisia, Turkey, and Uruguay have already registered. Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the fact that the trade show has become the main showcase for Brazilian footwear is drawing attention from buyers across all continents, including from markets that still do not import from Brazil. “We have the largest footwear industry in the Western world, offering quality, sustainability, and competitive prices. In this edition, as we face an unstable scenario regarding exports to the United States, the trade show becomes even more important for our industry, especially given the need to diversify markets,” said the manager.

Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, projects that more than one thousand importers from all continents are expected to attend the event. This presence will be driven by the combined efforts of the trade show’s projects and the Brazilian Footwear program—an initiative led by Abicalçados in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—in addition to visitors arriving independently. “At the last edition of BFSHOW, held in May, international business alone exceeded R$ 240 million. Our expectations are very positive to match or even surpass that figure,” he projected.

With more than 95% of its exhibition space already sold, BFSHOW is expected to host around 350 footwear brands representing all of Brazil’s footwear-producing regions, company sizes, segments, and niches. The trade show is projected to welcome over 12,000 national and international buyers. Registration is now open at www.bfshow.com.br

SERVICE

5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th

Venue: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana district, São Paulo/Brazil)
More information: www.bfshow.com.br