To boost exports to the world's largest footwear market, the Brazilian Footwear Industries Association (Abicalçados), through the Brazilian Footwear program, is preparing the participation of 30 national brands in three trade shows in the United States. Brazilian Footwear is an initiative by the footwear entity in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The first stop will be at the Atlanta Shoe Market in Atlanta. From August 10 to 12, 27 Brazilian brands will participate in the event organized for American distributors and representatives. "This is a show very focused on business and of growing importance in the U.S. market, especially for buyers from the southeastern part of the country," comments Carla Giordani from Abicalçados' Business Area. The novelty of this edition is a space created for international delegations, which, besides Brazil, will host groups from Portugal and South Africa. Participating in the fair with the support of Brazilian Footwear are the brands Arezzo, Schutz, Beira Rio, Moleca, Vizzano, Modare Ultraconforto, Molekinha, Molekinho, Actvitta, BR Sport, Bottero, Itapuã, New Face, Pegada, Ramarim, Comfortflex, Vicenza, Cartago, Ipanema, Melissa, Mini Melissa, Levecomfort, Leveterapia, West Coast, Piccadilly, Usaflex, and Cocco Miami.

Next, from August 19 to 21, the brands Carrano, Lavish by Tricia Milaneze, and Camu Camu will participate in Magic Las Vegas with the support of Brazilian Footwear. This fair focuses on serving the market for higher-value-added products and attracts many U.S. buyers.

Concluding the circuit of trade shows in the United States, the brands Beira Rio, Vizzano, Moleca, Modare Ultraconforto, Molekinha, Molekinho, Actvitta, BR Sport, and Carrano, also supported by Brazilian Footwear, will participate in Magic NY in New York. The fair primarily attracts visitors from all over the United States and Latin America. The show takes place from September 22 to 24.

Market
 The U.S. market consumes more than 2.6 billion pairs annually, almost all imported. Although it has a market share of about 1% in that market, indicating opportunities to increase Brazilian sales there, the United States is currently the main destination for Brazilian footwear abroad. Last year, exports from Brazil to that market amounted to USD 227 million, representing almost 20% of the total exported during the period.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, more than 300 companies are served by the program, which last year generated US$ 147.5 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.