The Atlanta Shoe Market—one of the fastest-growing footwear trade shows in the United States—will welcome 17 Brazilian brands supported by Brazilian Footwear, an export-promotion program maintained by the Brazilian Footwear Industries Association in partnership with the Brazilian Trade and Investment Promotion Agency. The event will take place from February 14 to 16 in Atlanta.

Carla Giordani, from the Business Unit at the Brazilian Footwear Industries Association, notes that despite the challenges, expectations remain positive. “It’s a highly sought-after trade show—of course by US retailers, but it also attracts buyers from Latin America and even from other continents,” she explains.

According to her, at the 2025 edition, Brazilian booths saw strong traffic not only from US buyers, but also from groups from Canada, Costa Rica, France, China, Australia, Mexico, Trinidad and Tobago, Panama, Puerto Rico and Jamaica. 

United States
Hit by the tariff hike, the United States—the main overseas market for Brazilian footwear—imported the equivalent of US$ 211.9 million in 2025, corresponding to shipments of 10.2 million pairs. This represents declines in both revenue (-2%) and volume (-1%) compared to 2024.

Taking part in the US trade show with support from Brazilian Footwear are the brands Arezzo, Bibi, Bottero, Brizza, Cartago, Cocco Miami, Ipanema, Melissa, Mini Melissa, Pampili, Pampili Mini, Pampili Teen, Pegada, Piccadilly, Rider, Schutz and Vicenza.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, about 300 companies are served by the program, which last year generated US$ 128,3 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.