Created in 2015, the BrazilianFootwear.com platform, which connects footwear brands with buyers around the world, has been revamped. The project, carried out under the Brazilian Footwear program—an export-promotion initiative for the sector maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—comes at a time of growth in international B2B e-commerce (between companies).

The new version brings significant improvements to the buyer’s navigation journey. Among the updates are features that enhance brand search, the use of data intelligence to suggest new options based on the buyer’s interest profile, a new system for managing searches and information, as well as an updated messaging tool that allows sending product photos and expands opportunities for direct negotiation between buyers and manufacturers. “The new platform features a completely refreshed layout and a more modern programming framework, which delivers faster navigation. The enhancements also benefit manufacturers, showcasing each brand’s collections in an even more compelling way,” explains Carla Giordani, from Abicalçados’ Business Unit.

Currently, the project features 212 Brazilian brands registered and reports more than 164,000 active users in 2025. The top visitors come from the United States, Argentina, Colombia, the United Kingdom, Chile, China, Ecuador, Peru, Spain, and Canada. Registration is free for both brands and visitors. More information is available at BrazilianFootwear.com.




About Abicalçados:
The Brazilian Footwear Industries Association (Abicalçados) is the entity that represents the national industry, the fourth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs more than 290 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results. Learn more: abicalcados.com.br.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, about 300 companies are served by the program, which last year generated US$ 128,3 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.

About ApexBrasil:
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.