Italian Trade Fair Expo Riva Schuh generates good expectations for exports in the second half of the year

The Brazilian participation in the event that takes place from June 15 to 18, is once again confirmed with the support of Brazilian Footwear


Expo Riva Schuh, one of the largest shoe fairs in the world, opens the calendar of trade shows for the second half of the year. The Brazilian participation in the event that takes place from June 15 to 18, is once again confirmed with the support of Brazilian Footwear, a program to support exports in the sector maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil). In total, there will be 49 brands, which will do business with buyers from leading players from more than 100 countries.

According to Paola Pontin, Business Coordinator of Abicalçados, because it is the first show that presents the Spring-Summer collections abroad, Expo Riva Schuh usually sets expectations for the other events on the Brazilian Footwear calendar. "The June issue, specifically, presents collections that account for more than 70% of sales in the Brazilian footwear industry, so the expectation is always quite positive,” she projects.

Gaucho brands
Another highlight of the national participation in Expo Riva Schuh is the presence of Gaucho brands, many of them affected by the floods that devastated Rio Grande do Sul in May. According to Paola, of the 49 brands confirmed, 37 are from the state. "Gaucho companies, since the beginning of the climate catastrophe, have been demonstrating great resilience. At BFSHOW, held in May, they have already done great business, and now they are leaving for another important undertaking in search of maintaining positive performance and generating businesses that will guarantee jobs for thousands of people throughout 2024”, evaluates the coordinator.

Are confirmed at the fair, with the support of Brazilian Footwear, the brands Actvitta, ADG Export, Ala, Andacco, Arezzo, Awana Group, Azaleia, Beira Rio, Bibi, Boaonda, BR Sport, Capelli Rossi, Carrano, Cartago, Cecconello, Comfortflex, Copacabana, Democrata, Eléia, Grendha, GVD International, Hello Kitty, Itapuã, Jorge Bischoff, Klin, Levecomfort, Leveterapia, LigthGel, Loucos & Santos, Madeira Brasil, Modare Ultraconforto, Moleca, Molekinha, Molekinho, New Face, Pegada, Petite Jolie, Piccadilly, Polo Go, Ramarim, Schutz, Stéphanie Classic, Valentina, Variettá, Werner, West Coast, WorldColors Brasil, Zatz and Zaxy.

About Abicalçados:
The Brazilian Footwear Industries Association (Abicalçados) is the entity that represents the national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs more than 290 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results. Learn more:

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, more than 300 companies are served by the program, which last year generated US$ 147.5 million for Brazilian companies supported by Brazilian Footwear. Learn more: | 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: