One of the most international trade shows in the world, Micam Milano, held from February 22 to 24 in Milan, Italy, is generating high expectations for the Brazilian footwear industry. Supported by Brazilian Footwear—an export-incentive program run by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil)—71 Brazilian brands will take part in the event. The organizers expect to welcome more than 20,000 buyers from around the world, especially from Europe, the Middle East, Latin America, and Asia.

Paola Pontin, Business Coordinator at the Brazilian Footwear Industries Association (Abicalçados), notes that despite the challenging international scenario, expectations for Brazil are positive, as the country will have the second-largest international delegation at the event. “Micam Milano is a strategic moment for Brazilian companies. Because it welcomes buyers from every continent, it’s an opportunity to diversify exports across even more markets, in addition to serving as a showcase for the full strength and diversity of our footwear industry,” she says. Pontin also emphasizes that some Brazilian brands are returning to—or taking part for the first time in—the event with that same goal.

Supported by Brazilian Footwear, the following brands will take part in Micam Milano: Actvitta, Adrun, Anatomic Prime, Anatomic Shoes, Andacco, Archetti, Arezzo, Azillê, Beira Rio, Bibi, Bonton Leather Care, BR Sport, Camminare, Capelli Rossi, Carrano, Cartago, Cecconello, Comfortflex, Cristófoli, Degalls, Democrata, Dinasty, Ferracini, Grendene, Grendha, Guilhermina, Ipanema, Itapuã, Jorge Bischoff, Jotape, Killana, Levecomfort, Leveterapia, LigthGel, Loucos & Santos, Luiza Barcelos, Luz da Lua, Madeira Brasil, Melissa, Mini Melissa, Modare Ultraconforto, Moema, Moleca, Molekinha, Molekinho, New Face, Opananken Antitensor, Pegada, Petite Jolie, Piccadilly, Quiz, Ramarim, Renata Mello, Rider, Santa Lolla, Santinelli, Savelli, Schutz, Suzana Santos, Usaflex, Valentina, Variettá, Verofatto, Vicenza, Villione, Vinci Shoes, Vizzano, Voices Culture, Werner, Wirth, and Zaxy.


About Brazilian Footwear:
Brazilian Footwear is an export-incentive program developed by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to expand the international presence of Brazil’s footwear industry and its brands through development initiatives and trade and image-promotion actions. Today, around 300 companies take part in the program, which generated US$ 128.3 million over the past year for the Brazilian companies supported by Brazilian Footwear. Participation is free of charge, and interested companies should contact Abicalçados. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.

About ApexBrasil:
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of Brazil’s economy. To achieve these goals, ApexBrasil carries out a wide range of trade-promotion actions designed to expand exports and enhance the value of Brazilian products and services overseas—such as trade and prospecting missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, and visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that help boost the competitiveness of Brazilian companies and the country. Learn more: https://apexbrasil.com.br.