U.S. fairs generate US$ 6.7 million for shoemakers

The North American fairs held in the first half of August generated US$ 6.7 million between on-site deals and those agreed upon

The North American fairs Magic / Project Las Vegas and Atlanta Shoe Market, held in the first half of August, generated important results for Brazilian footwear brands supported by Brazilian Footwear, a program to support exports in the sector maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil). A total of 347.5 thousand pairs are expected to be traded for US$ 6.7 million between on-site deals and those agreed upon.

The first stop, for 13 Brazilian brands, was at Magic and Project Las Vegas, shows that took place in parallel between August 7th and 9th. Abicalçados report points out that, in the events, added on-site and agreed upon businesses, 147.5 thousand pairs should be marketed for US$ 4.7 million, 42% more than in the 2022 edition. In total, there were 122 contacts with markets in the United States and Latin American countries. The brands Beira Rio Conforto, Moleca, Molekinha, Molekinho, Vizzano, Modare Ultraconforto, BR Sport, Actvitta, Pegada, Klin, Carrano, Savelli and Cristina Sabatini New York. participated in the shows.

Following, 17 yellow-green brands traveled to Atlanta, where they participated in the Atlanta Shoe Market, one of the fastest growing fairs in the United States. According to a report by Abicalçados, among the businesses carried out and agreed upon at the event, more than 200 thousand pairs should be sold for US$ 2.14 million, 32% more than at the same fair last year. In total, 210 contacts were registered, mainly with North American and Latin American buyers.

Schutz, a highly prestigious brand in the United States, was pleased to participate in the Atlanta Shoe Market. According to the company's account executive, Lisiele Silva, the fair met expectations, and the stand received all pre-scheduled customers. “In addition, it was also possible for us to meet new partners,” she says.

Participating for the first time in the Atlanta Shoe Market, Savelli was at the event to learn about the potential of the market. “Our presence in the exhibition is a construction. In the case of the Atlanta region and fair, we noticed that there is a need for a local representative to develop meaningful and long-term work,” comments the company's export manager, Bruna Pini. According to her, Savelli has a project to insert the brand in the North American market and the Fair is an option aligned with the brand's profile.

The Atlanta Shoe Market was attended by the brands Bottero, Pegada, Schutz, Melissa, Mini Melissa, Ipanema, Cartago, Ipanema Kids, Cartago Kids, Carrano, Quick Shoes, Usaflex, Vicenza, Savelli, Suzana Santos, Smidt and Renata Mello.

On September 19th and 21st, Magic NY, in New York, closes the fair circuit in the United States. The event will receive, supported by Brazilian Footwear, the brands Carrano, Beira Rio Conforto, Moleca, Molekinha, Molekinho, Vizzano, Modare Ultraconforto, BR Sport, Actvitta, Bottero and Schoen.




About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Read more: www.brazilianfootwear.com.br | www.abicalcados.com.br/brazilianfootwear.

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home.