The surge in Brazilian footwear exports during the first two months of the year—more than 21 million pairs shipped, a 14.7% increase compared to the same period in 2024—is fueling optimism among footwear manufacturers ahead of the fourth edition of BFSHOW. Recognized as the biggest footwear trade show in Latin America in terms of both space and number of participating brands, the event will take place from May 19 to 21 at Distrito Anhembi, in São Paulo, Brazil.

Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, emphasizes that the trade show has been attracting both domestic and, especially, international buyers seeking the excellence of Brazilian footwear. “Brazil is the leading footwear supplier outside Asia, combining quality and competitive pricing, particularly given the current exchange rate,” she explains. According to her, BFSHOW has already become an international reference for Brazilian footwear. “Since its first edition, the trade show has stood out for the opportunities and business generated for the international market. BFSHOW is the right place to win over international clients without leaving Brazil,” she adds.

Rico Azeredo, Head of New Business at NürnbergMesse Brasil, highlights the strong potential of the buyers registering for the event. “We already have confirmed buyers from key international markets, and we are seeing growing interest from the United States, Argentina, and European countries such as Spain, which in 2025 became the third-largest destination for Brazilian footwear abroad,” he notes. The organizer projects that the event will welcome more than 1,200 international buyers from all continents.

The prospect of boosting exports—or even kickstarting them—is one of the key reasons hundreds of companies participate in BFSHOW. Among them is Crep, a children's footwear manufacturer from São José dos Campos, São Paulo. The company’s CFO, Carla Crepaldi, shares that in November 2024, the brand secured its first international client at BFSHOW. “Since the second edition, we had been in talks with a major Peruvian wholesaler, but we had not yet formalized the export deal. Last November, we made our first international sale, and from now on, we plan to strengthen our presence in this market,” she says.

United States Sets Its Sights on Brazil
One of the confirmed international buyers is David Benzikry, CEO of Spring Footwear Corp. in the United States. Already working with Brazilian brands, he says this will be his first time at BFSHOW. “We import over $50 million in footwear annually and are the largest national footwear distribution network in the United States. Brazilian footwear is a blend of fashion, functionality, and emotion,” he says. According to him, the company aims to establish new connections at BFSHOW. “Tariffs between China and the United States have become a key factor in our search for new partners in Brazil,” he points out.

Summer Appeal in Spain
Another confirmed buyer at BFSHOW is Jose Antonio Albero, CEO of Nuez Moscada SL from Spain. With 400 stores across the country, the group already works with several Brazilian footwear companies and imports more than 20,000 pairs of Brazilian shoes annually. “Brazilian footwear is synonymous with vacations, leisure, and summer. For a country like Spain, where tourism is booming and summers are getting longer, Brazil offers the right product, combining competitive pricing with quality,” he says. At BFSHOW, Albero plans to visit existing suppliers and seek new manufacturers in the segment.

With a total area of over 32,000 square meters, the fourth edition of BFSHOW has already sold 93% of its exhibition spaces to Brazilian brands. Exhibitors interested in participating can visit the "QUERO EXPOR" section on the event’s website. Buyers can also use the same site to complete their pre-registration. 



EVENT DETAILS
4th BFSHOW
Date: May 19–21
Location: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana, São Paulo, Brazil)
More information: www.bfshow.com.br