With the last action of the year in November, at BFSHOW, Brazilian Footwear ended 2024 adding R$ 677.4 million (US$ 128.3 million - calculation by the exchange rate average) in business generated by the supported initiatives. With the total contribution of R$ 7.7 million in these actions, the program reports a return on investment (ROI) of R$ 88 for every R$ 1. Brazilian Footwear is an export support program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).

The Business Coordinator of Abicalçados, Paola Pontin, says that there were 13 physical actions, apart from the maintenance of the BrazilianFootwear.com platform, which brings profiles of Brazilian footwear brands oriented to the international market. The actions were carried out in Italy, the United States, Colombia and Brazil, with the realization of the Buyer Project at BFSHOW. "Today, the exports of companies associated with the Brazilian Footwear program represent more than 75% of the total generated by Brazilian footwear exports. It is a fundamental program, not only for the promotion of business and the image of Brazilian footwear abroad, but also for the qualification of our international market”, comments Paola.

The first signature of the agreement that gave rise to Brazilian Footwear took place in 2000. In that year, Brazilian footwear products had 99 countries as destinations, with a very concentrated focus on the United States and in the private label modality - with the client's brand. Since the program, exports have become more qualified, with the greatest spread of destinations - more than 160 countries receive yellow-green footwear - and more exports the companies' own brands - which today account for 82% of the total shipped. 



About Brazilian Footwear
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, more than 305 companies are served by the program, which last year generated US$ 116.5 million for Brazilian companies supported by Brazilian Footwear. Participation is free and interested parties should contact Abicalçados. Learn more: www.abicalcados.com.br/brazilian-footwear.

About Abicalçados
Abicalçados is the entity that represents the national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, Abicalçados, is headquartered in Novo Hamburgo / RS, has in its membership companies of all sizes and that account for more than 65% of the total pairs of shoes produced in the country. The entity represents an industry that directly employs around 300 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About ApexBrasil
The Brazilian Export and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve the objectives, ApexBrasil carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, Business rounds, support to the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to get to know the Brazilian production structure among other business platforms that also aim to strengthen the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country. Learn More: https://apexbrasil.com.br.