Third largest international delegation, Brazil closes another participation in Micam Milano bringing excellent business to the country. The 78 brands representing different segments and regions of Brazil received more than 1.25 thousand buyers from all over the world. Brazil's participation was promoted by Brazilian Footwear, a program to support footwear exports maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil).

According to a report by Abicalçados, the 98th edition of Micam Milano earned US$ 26.2 million between deals closed and agreed upon at the event, which is one of the main in the world footwear sector. For the executive president of Abicalçados, Haroldo Ferreira, the fair exceeded the expectations of exhibitors. "Despite the retraction of consumption in Europe, our exhibitors had three days of good business, which will help the growth of Brazil's participation in the international market”, highlights Ferreira. The director also points out that the results confirm the positive expectations for the BFSHOW, which takes place from November 11th to 13th, in São Paulo/SP.

In its first participation with Brazilian Footwear, the Melissa brand had very positive results. “It was a very intense three days, receiving qualified customers and prospects. Buyers came to get to know the brand and also to remember, because people have a nostalgia for Melissa, which is part of the history of many girls,” says Fernanda de Cassia Krummenauer, Melissa's export commercial analyst.

Leandro Moscardini, from Opananken's International Sales department, was quite pleased with the edition that he says was the company's best participation in seven years. "Micam Milano was a very positive surprise. With a better location, with a more open stand, we had a great visitation and did a lot of important business, opening seven new markets in Kuwait, Cyprus, Jordan, Greece, the Philippines, Algeria and Saudi Arabia, in addition to other prospects that may arise”, he celebrates.

For Gustavo Zinke Braun of Piccadilly's Export Department, Micam Milano exceeded the initial expectations. “We had a positive participation, with several new contacts and open markets in countries such as Germany, Indonesia, Jordan and Syria,” he says. 

Brazil on the catwalk
Brazilian fashion was also featured on Micam Milano's catwalk. Eleven national brands were selected for the show, an initiative that was resumed in this edition. For Haide Sehen, Export Manager of Santa Lolla, this was an opportunity to reinforce the brand's positioning abroad. “The visibility we had at the show was very good, we feel that people already recognize us, look for us, stop to get to know our products better”, highlights Haide, stressing that the company leaves Micam Milano with closed orders and a very positive expectation for the season. In addition to Santa Lolla, the brands Maithë, Satryani, Piccadilly, Modare Ultraconforto, Voices Culture, Arezzo, Wilhelmina, Perlatto, Ramarim and Schutz participated in the show.

Participated in Micam Milano, with the support of Brazilian Footwear, the brands 365 SOFT, Actvitta, Adrun, Anatomic Prime, Anatomic Shoes, Andacco, Andine, Archetti, Arezzo, Beira Rio, BR Sport, ByCool, Camminare, Campesi, Capelli Rossi, Carrano, Cartago, Cecconello, Comfortflex, Cristófoli, Dakota , Degalls, Democrata, DiBorges, Divalesi, Ferracini, Ferricelli, Grendene, Grendha, Guilhermina, Ipanema, Jorge Bischoff, JotaPe, Killana, Kolosh, Kolway, Levecomfort, Leveterapia, LigthGel, Loucos & Santos, Luiza Barcelos, Luz da Lua, Madeira Brasil, Maithë, Melissa, Mississipi, Modare Ultraconforto, Moema, Moleca, Molekinha, Molekinho, Opananken Antitensor, Pegada, Perlatto, Petite Jolie, Piccadilly, Pink Cats, Ramarim, Rider, Santa Lolla, Santinelli, Satryani, Savelli, Schutz, Solis Brasil, Stéphanie Classic, Tabita, Usaflex, Valentina, Variettá, Verofatto, Vicenza, Villione, Vizzano, Voices Culture, West Coast, Wirth and Zaxy.

About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, more than 300 companies are served by the program, which last year generated US$ 147.5 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear. 

About ApexBrasil: 
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home