The fifth leading destination for Brazilian footwear exports, Colombia is getting ready to receive, on January 21–22, 2026, a trade mission carried out under Brazilian Footwear, the sector export support program maintained by the Brazilian Footwear Industries Association (Abicalçados) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The initiative will take place in Bogotá and will bring together 18 Brazilian footwear brands.

The trade mission, which includes a showroom featuring the participating brands and an online preparatory seminar – scheduled for December – to help make the most of the business opportunity, is raising strong expectations among Brazilian footwear companies. According to Carla Giordani, from the Business Unit at the Brazilian Footwear Industries Association (Abicalçados), Colombia is among the main destinations for Brazilian footwear, having imported, between January and October, 7.26 million pairs from Brazil, which generated US$ 32 million, 8% more than in the same period last year. “The Colombia Trade Mission is one of the most sought-after initiatives by exporters participating in Brazilian Footwear, precisely because of the high return it delivers on investment. Colombia is a country with a large consumer market and is highly dependent on imports, with Brazil as one of its main suppliers,” Carla explains, stressing that cultural similarities and geographic proximity support this positive performance.

Confirmed for the Colombia Trade Mission, with the support of Brazilian Footwear, are the brands Actvitta, Bebecê, Beira Rio, BR Sport, Capodarte, Dian Patris, Dumond, Freeway, Leveratti, Modare Ultraconforto, Moleca, Molekinha, Molekinho, Repplay/Torx, Santa Flor, Santinelli, Sameka, and Vizzano. Registration for the trade mission is still open, with limited spots available. For further information, please contact [email protected]



About Brazilian Footwear:
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of the Brazilian industry and its brands in the international market through development actions, commercial promotion and image. Currently, about 300 companies are served by the program, which last year generated US$ 128,3 million for Brazilian companies supported by Brazilian Footwear. Learn more: brazilianfootwear.com.br | abicalcados.com.br/brazilian-footwear.

About ApexBrasil:
Brazilian Trade and Investment Promotion Agency (ApexBrasil) is the Brazilian government’s trade and investment promotion agency. Regarding the investment activity, we support international investors as they analyze the opportunities to establish a plant in Brazil, start a partnership with a Brazilian company, or commit capital in Brazil through funds and companies. Our goal is to satisfy investors needs and generate results as we attract technology, innovation, new companies and generate jobs in Brazil. Learn more: https://apexbrasil.com.br/br/en.html#home