While preparing the latest releases for upcoming collections, the Brazilian footwear industry remains optimistic about its participation in the 5th edition of BFSHOW, the biggest footwear tradeshow in Latin America. Organized by the Brazilian Footwear Industries Association (Abicalçados) and hosted by NürnbergMesse Brasil, the event will take place from November 10 to 12 at Distrito Anhembi, in São Paulo/SP.

The Executive President of Abicalçados, Haroldo Ferreira, emphasizes that BFSHOW is the ideal moment for the Brazilian footwear industry to present its collections to buyers from Brazil and around the world. “In a time of international instability, the trade show becomes even more important,” he points out.

According to Felipe Marchiori, Head of BFSHOW at NürnbergMesse Brasil, the event — which has already sold 98% of its exhibition space to brands representing every footwear hub and segment — is expected to welcome more than 12,000 visitors from across Brazil, as well as importers from the world’s leading markets. “Our outlook couldn’t be better, given the current momentum in retail and the outstanding quality of our exhibitors,” he emphasizes.

One of the confirmed exhibitors is Lynd, from Nova Serrana/MG. According to its director, Ronaldo Lacerda, the trade show is gaining strong momentum. “It’s not just a place for prospecting, but for closing deals. It’s the ideal opportunity to showcase our complete collections to both domestic and international clients, all in one place,” he comments. He adds that the brand’s confidence in BFSHOW is reflected in the expansion of its booth, which grew from 68 square meters to more than 160 square meters for this fifth edition. “Our expectation for the show is to increase business by more than 300% compared to last November’s edition,” Lacerda concludes.

Taking part in BFSHOW since 2023, Sugar Shoes, from Picada Café/RS, views the trade show as a key opportunity to strengthen connections with both domestic and international markets. At the November 2024 edition, the company’s director, Rodaika Diel, recalls that the booth welcomed important partner visits, with face-to-face meetings that helped solidify ongoing negotiations. “But it was in the domestic market where we saw the greatest impact, with an 83% increase in visitation and twice as many deals compared to the previous edition,” she notes, adding that the company’s projection is to surpass the results achieved in November 2024..

Present at BFSHOW since its very first edition, Levecomfort, from Franca/SP, describes the trade show as “a gateway to new buyers, both domestic and international.” The company’s Marketing Coordinator, Andrew Caettano, points out that the event supports the brand not only in generating business but also in building relationships and gathering feedback on product developments. “In every edition of BFSHOW we’ve closed deals during the show and also prospected new opportunities that materialized afterwards,” he says. Caettano projects that the upcoming November edition will yield results surpassing those recorded at last year’s event.

BFSHOW is expected to host around 350 footwear brands from Brazil’s main production hubs, encompassing companies of all sizes, segments, and market niches. Professional visitor registration is now open on the event’s website.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on November 10 and 11, and from 9 a.m. to 5 p.m. on November 12
Venue: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana district, São Paulo/Brazil).