With 33% more accredited international buyers compared to the same period last year, the 5th edition of BFSHOW reaffirms its relevance as the leading export platform for Brazil’s footwear industry. The biggest footwear tradeshow in Latin America, the event held by the Brazilian Footwear Industries Association (Abicalçados) and organized by NürnbergMesse Brasil will take place November 10–12 at the Distrito Anhembi venue, in São Paulo, Brazil. Organizers project that the 350+ Brazilian brands will welcome around 12,000 buyers, at least 10% of them international.

According to Abicalçados’ Relationship and Business Manager, Letícia Sperb Masselli, the strong interest from international buyers in being at BFSHOW underscores the event’s relevance for Brazilian exports at a time of significant global uncertainty. “Today, BFSHOW is essential for exporting companies seeking to expand their international footprint. Exhibiting brands understand the importance of presenting collections and commercial terms aligned with a market-diversification strategy, since the show is pivotal for companies that aim to broaden their presence abroad,” she notes.

NürnbergMesse Brasil’s Head of BFSHOW, Felipe Marchioni, reports that, to date, buyers from 39 countries have registered, with Argentina and Ecuador standing out. “The diversity of markets at BFSHOW is crucial at a time when the footwear industry needs to further diversify and spread its export base,” he emphasizes.

Positive expectations
Many companies confirmed for the fifth edition of BFSHOW attribute a significant share of their export growth to participating in the show. Producing more than 2.5 million pairs per year—about 10% of which go to over 30 countries—Pampili (Birigui/SP) is one of them. “In a context of challenges in the international market, BFSHOW has proven increasingly relevant to Pampili’s expansion strategy. The show, which draws strong international traffic, is considered the most effective in international results for the brand,” explains Silvana Silveira, the company’s head of international business.

According to Silvana, given the show’s relevance for exports, Pampili decided to increase its presence at the November edition, investing in a larger space with an area dedicated exclusively to meeting with importers. “Our participation in May already delivered positive results, with Pampili consolidating partnerships and opening negotiations in new markets. Business growth compared to May 2024 was 20%,” the executive notes, adding that for November the expectation is to sustain this pace and further expand opportunities.

Gateway
With an annual output of 120,000 pairs—60% of which are exported—the young brand Voices Culture (Bento Gonçalves/RS) is expected to close 2025 with a 30% increase in exports compared to last year. According to the company’s export manager, Nathália Schneider, BFSHOW plays a pivotal role in the brand’s international market entry strategy. “The market is challenging, and a key point is diversifying destinations, which allows us to mitigate risks. That’s why we’ve doubled down on trade show participation, and BFSHOW is a gateway to the global market,” she explains. For her, the show has been a positive surprise for the volume and quality of importers from highly diverse origins.

15% growth
Producing 720,000 pairs per year, 15% of which are exported, Polo Go (Nova Serrana/MG) underscores BFSHOW’s relevance for attracting new clients, especially in the international market. “Last May’s show was very good for us. We secured three new export clients and confirmed our collection with domestic-market customers. For November 2025, the expectation is 15% growth compared to last year’s show,” projects Ricardo Luiz Campos, CEO of the Ride group, owner of the Polo Go brand.

SERVICE
5th BFSHOW
Date: November 10–12, 2025 – from 9 a.m. to 7 p.m. on the 10th and 11th, and from 9 a.m. to 5 p.m. on the 12th
Venue: Distrito Anhembi (Av. Olavo Fontoura, 1209, Santana district, São Paulo/Brazil)
Learn more: www.bfshow.com.br