The 4th edition of BFSHOW, the largest footwear trade show in Latin America, will not only generate business but also, for the first time, host talks focused on trends and business insights. Organized by the Brazilian Footwear Industries Association (Abicalçados) in partnership with NürnbergMesse Brasil, the event will feature 353 exhibiting brands from May 19 to 21 at the Anhembi District in São Paulo/ Brazil

All presentations will take place at the Arena BFSHOW. On May 19, the program kicks off at 5:30 p.m. with Luana Lanzini and Luana Savadintzky, founders of the fashion and research platform Fashion Directions. Titled “Trends & Colors That Sell,” the talk will explore key trends and color palettes set to define the upcoming season, along with practical strategies for applying them to attract new customers.

The second presentation of the day, scheduled for 6 p.m., will be led by Richard Stad, CEO of Aramis. Invited by the Sugar Shoes Group, the executive will speak under the theme “The Power of Restlessness,” sharing his leadership journey and the strategy that enabled the brand to double its revenue.

On the second day, May 20, Fashion Directions returns to the Arena BFSHOW for a presentation on “Key Products for the Upcoming Season.” Starting at 5:30 p.m., retailers will get an overview of the most sought-after items for the next fashion cycle.

Later that day, at 6 p.m., the focus shifts to “The Power of Content to Drive Sales,” a session led by Isabella Aredes, content manager at the platform Steal The Look. In her talk, Isabella will explore how to turn trends and digital behavior into narratives that connect, engage, and sell—combining data, creativity, and authenticity.

The day of presentations wraps up at 6:30 p.m. with the panel “Influencer Marketing: Content, Creators, and Relevance,” featuring Isabella Aredes (Steal The Look), Bruna Olivo (Lança Perfume), and Luciana Wozdik (Arezzo&Co). The discussion promises valuable insights into the real impact of influencer marketing on the fashion industry.

The final day of BFSHOW (May 21) begins earlier, at 10:30 a.m. On this occasion, Caito Maia, founder of Chilli Beans, will take the stage with the talk “Building a Successful Brand.” Known for his bold style and forward-thinking approach, Maia—invited by Ramarim—will share how he built Chilli Beans by combining technology, purpose, and branding. He will also reveal, firsthand, a new development in the sneaker segment.

Immediately after, at 11:30 a.m., the talk “Sportiness on the Rise in Retail” will be presented by the “Luanas” from Fashion Directions. The specialists will discuss how the sporty aesthetic is reshaping retail—and how brands can tap into this trend to develop collections that are both modern and commercially appealing.

Check out the full schedule on the website.

SERVICE
4th BFSHOW
Date: May 19-21 - from 9 a.m. to 7 p.m. on May 19 and 20, and from 9 a.m. to 5 p.m. on May 21
Location: Anhembi District (Av. Olavo Fontoura, 1209, Santana neighborhood, São Paulo/Brazil)
For more information and registration: www.bfshow.com.br.